The One Show is the most prestigious international competition in the advertising and design industry. For over half a century, the “Golden Pencil” award has been recognized as one of the top honors in creative industries. The One Show boasts a rich heritage of celebrating innovative ideas from the brightest creative minds.
New Categories in This Year’s The One Show Competition:
- Gaming: Includes one or a series of digital, physical, or immersive games (participant interaction with a specific environment).
- Commerce: Advertising works related to business development and growth.
- B2B: Marketing between businesses within an industry.
- Creative Use of Humor: Utilizing humor as a creative tool in advertising.
- Creative Use of Drama: Employing drama as a creative tool in advertising.
- For Good: Purpose-driven works aimed at promoting positive social, environmental, or cultural change.
- Creative Use of Technology & AI: Leveraging technology and artificial intelligence creatively in advertising.
- Innovative Categories: Original ideas, creative execution methods, and clever use of specific media in advertising.
Eligibility:
Participation is open to industry professionals, including freelancers worldwide. Student works are not accepted. All submitted works must be in their original language.
Awards:
Winners will receive Gold, Silver, and Bronze Pencils, and their works will be featured in the online archive.
Registration Fees:
Fees depend on the selected category and registration date. Click here for more details on registration fees.
Deadlines:
- Regular Deadline: January 31, 2025 (Bahman 12, 1403)
- Extended Deadline: February 14, 2025 (Bahman 26, 1403)
- Final Deadline: February 28, 2025 (Esfand 10, 1403)
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