When it came time to select a color for the Iranian Graphic Designers Network (IGDN) brand, we wanted to choose something that would reflect the spirit and energy of the design community we serve. After careful consideration, we selected red for several compelling reasons.
1. Energy and Passion
Red is a color that immediately grabs attention and evokes a sense of excitement. In the world of graphic design, where creativity and innovation are key, red embodies the passion and energy that designers bring to their work. It’s a color that sparks action and drives enthusiasm, two qualities that are at the heart of what IGDN stands for.
2. Boldness and Confidence
Red is bold and unapologetic, just like the designers who push boundaries and take risks in their craft. It’s a color that reflects confidence, encouraging designers to be bold in their ideas and unafraid to stand out. This aligns perfectly with our mission to foster creativity and empowerment within the design community.
3. A Visual Identity for the Future
Red is a timeless color that transcends trends. It has a modern, yet classic quality that works well across digital and print mediums. Whether on a website, in print materials, or on social media, red is visually striking and ensures the IGDN brand will stand out and be remembered.
In choosing red, we wanted to create a brand identity that not only reflects the core values of our community but also inspires the designers who make it so vibrant. Red is a symbol of creativity, energy, and bold thinking—values we aim to promote every day at IGDN.
