D&AD exists to stimulate, enable and award creative excellence in design and advertising.
Considered by many the world’s most prestigious benchmark for commercial creativity. The D&AD Pencil stands for rigour and integrity. Everything that it takes to make the best creative work.
D&AD is an education charity that promotes and enables excellence in design and advertising. Each year, D&AD Awards gather the world’s best creative work from across the commercial design, advertising, production and craft disciplines to be judged by more than 300 global creative leaders, practitioners and innovators.
Winning a D&AD Pencil will earn your work exposure to an audience of millions in the creative industries around the world through international press coverage, exhibitions, promotion on the D&AD website, social platforms, and newsletters, and the opportunity to be featured in D&AD content unpacking creative excellence within the D&AD Annual. More info: https://www.dandad.org
D&AD New Blood Awards 2025
Launch your career in advertising and design with awards designed for students, graduates, and emerging creatives.
The New Blood Awards 2025 briefs are now live! Showcase your talent, impress senior industry professionals, and get your work noticed. Download the briefs today and submit your entry by 20 March 2025.
More About: In 1962, a group of visionary designers and art directors united to elevate creative communication and set higher standards for their industry.
Among them were icons like David Bailey, Terence Donovan, and Alan Fletcher. They named themselves British Design & Art Direction and, the following year, launched their inaugural Awards event. Their standards were exacting—out of 2,500 entries, only 16 pieces earned the honor of the very first D&AD Yellow Pencil, a symbol of excellence.
Fast forward to today, British Design & Art Direction has evolved into D&AD, a global organization representing the creative, design, and advertising industries far beyond its British roots.
